Pramerica Life Insurance Company is a joint venture between DHFL Investments Limited (DIL), a wholly owned subsidiary of Dewan Housing Finance Corporation Limited (DHFL) and Prudential International Insurance Holdings Ltd. (PIIH), a financial services leader headquartered in the U.S. PLIL represents the coming together of two renowned financial services organization with an insurance joint venture agreement between the two partners was signed.


Managing Director & CEO Mr. Anoop Pabby
Foreign Partner Dewan housing Finance Corporation Ltd – 51% Prudential International Insurance Holdings Ltd – 49%
Covering range of people  9 million customers
Contact Details Toll-free     : 1800 102 7070 Missed call : 1800 102 7986 Website      : Mail            : SMS            : Type ‘LIFE’ to 5607070 or 9289207070
Latest Claim Settlement Ratio 96.80% (FY 2018-19)
Asset Under Management 5,270.68 Cr as on March 31st 2019
Solvency Ratio 460% as on 31st MAR 2019
Brand Ambassador Mr. Parineeti Chopra
Vision To ensure that every life we touch feels secure and enriched.
Mission We shall be a guide and a mentor to people so that they are able to make the most informed insurance decisions to meet their life goals.
Year of start 2013
IRDAI registration No 140
Corporate Office Pramerica Life Insurance Limited (Erstwhile DHFL Pramerica Life Insurance Company Limited) 4th Floor, Building No. 9B, Cyber City, DLF City Phase III, Gurgaon – 122002.
Best products

1) Pramerica Life TruShield

2) Pramerica Life Wealth Enhancer

3) Pramerica Life Rakshak Gold

4) Pramerica Life Secure Savings Plan

5) Pramerica Life Magnum Assure

Awards & Recognitions

1) ‘Pride of Nation Award’ 2018 from Union Home Minister

2) ‘Sales Champion Award’ in Life Insurance category at Annual Economic Times Insurance Summit 2018.

3) ‘Digital Industry Award’ by Kamikaze B2B Media 2018

Core Values

->Customer Focus

We place customer first in everything we do. We regularly stay in touch with them and build deep and lasting relationships.

->Trust and Respect

We build trust by being dependable, honoring our commitments and by doing what we say. We show respect by nurturing, recognizing the unique capabilities in our people and by appreciating them doing the right things.

->Passion to Win

We deliver stretch goals, demonstrating a profit and cost-conscious mindset and a CAN-DO attitude. We focus on improving continuously and setting new benchmarks.


We constantly strive to create a differentiation in our offerings, processes and infrastructure and deliver that ‘extra’ at low or no cost.


We are quick and responsive while also ensuring that we are reliable.

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Pramerica Life Insurance Limited, which was earlier known as DHFL Pramerica Life Insurance Company Limited started its operations in India on September 2008 and has a pan India presence through multiple distribution channels which have been customized to address the specific insurance needs of diverse customer segments. The company is committed to providing protection and quality financial advice to its customers.


By having the headquartered in Gurugram, the company provide a wide range of life insurance solutions for individuals as well as groups.

They are offering depends on catering to their customer’s various financial protection needs such as securing their child’s future, retirement planning, savings and wealth creation. The company having 144 branches with 2356 employees and individual agents across the country to provide continuous services to their customers.


Dewan Housing Finance Corporation Limited is a deposit-taking housing finance company, headquartered in Mumbai with major cities across India.

The company is established to enable access to economical housing finance to lower- and middle-income groups in semi-urban and rural parts of India.  DHFL – one of India’s leading housing finance companies, is committed in creating, protecting, and maintaining people’s dream home, by offering attractive interest rates.


For over three decades, we have been fulfilling the dreams of millions of Indians whom want to own a home for their own. The company having 300+ branches across India and providing 36 years of the service on providing easy and accessible housing finance to the lower and middle groups in India.


PFI is a financial services leader with 1.551 trillion of assets under management as of December 2019. The company having its operations in the United States, Asia, Europe and Latin America.

Prudential’s diverse and talented employees are committed to helping individual and institutional customers to grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management.

Prudential International Insurance Holdings and Prudential Financial Inc. of the United States are not affiliated with Prudential Plc, a company incorporated in the United Kingdom. In the U.S., PFI’s iconic Rock Symbol has stood for strength, stability, expertise and innovation for more than a century.

PRAHRI – Life Insurance Initiative for Defense Services

Defense personnel dedicate their lives to protecting their countrymen. Yet, when it comes to protecting their families the exigencies of life, existing life insurance plans are often not adequate. In the companies view, a critical need of the defense personnel is to supplement their basic existing life insurance plans with a plan that is customized to their specific requirements.


That’s where PRAHRI comes with an initiative designed especially for the forces. The dedicated sales team, which includes ex-servicemen and members of families of the defense personnel, help the company to the needs better and address the concerns more effectively. The initiative of the company is not hastily put together, but well-researched and well-planned to cover all needs.


Pramerica Life Insurance, one of the youngest and fast-growing life insurance company has teamed up with MongoDB ATLAS, which id next-generation database used by the world’s most sophisticated organizations, to accelerate its digital transformation ambitions.

MongoDB ATLAS will completely take care of Database Server Management for its database applications with a Guaranteed Up-time of 99.90% and eliminates physical database servers, leading to significant cost benefit.

In the pandemic Covid-19, Pramerica Life Insurance has responded to this challenge by initiating a slew of measures to help their customers navigate these constantly changing times.

The teams of the company monitoring all customer related issues daily and providing regular updates with recommendations and solutions. For that the company enables the digital platform for availing and servicing their customers.


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